Fighting Organic Label Fraud - Round One

Legal Victory for Organic Consumers

As
reported previously in Organic Bytes, the Organic Consumers Association
and Dr. Bronner's Magic Soaps have sued organic certifier Ecocert in
the ongoing campaign to stop the certification and misleading labeling
of fake organic personal care products that are fundamentally made-up
of synthetic ingredients and petrochemicals. Dr. Bronner's has launched
a further umbrella lawsuit against specific companies who label their
products as "organic" but have primary ingredients that are synthetic.
After hearing oral arguments earlier this month, the San Francisco
County Superior Court ruled on October 8 that Dr. Bronner's Magic Soaps
can proceed with its lawsuit seeking to compel so-called "organic"
companies and certifiers to drop, or stop certifying, deceptive organic
label and brand claims. Brands denounced by OCA and Bronner's include
Avalon "Organics", Jason "Pure, Natural & Organic", Nature's Gate
"Organics", Kiss My Face "Obsessively Organic", Giovanni "Organic
Cosmetics", Head "Organics", Desert Essence "Organics" and Stella
McCartney's CARE "100% Organic".

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